"Geomarketing means successful marketing" - GfK Research
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Location-Based Services
Geomarketing
Thanks to its pro-active approach of geolocation, IGLOO is able to register all the events coming from the network in real time (ongoing/ outgoing calls, received/sent messages, duration of calls, cell-ID position, change of cell-Id position...).
All these collected data allow operators and large accounts to analyze and visualize market activities and trends.
All these collected data allow operators and large accounts to analyze and visualize market activities and trends.
Geomarketing data allow producing results that influence companies’ strategic and marketing decisions.
Several business use cases can be imagined:
- Point of Sales and commercial territory planning
- Media planning
- Urban development planning (transportation, public infrastructures...)
- National and seasonal moves of population
- Supply chain territory planning…
KEY BENEFITS
- Monetize internally or externally data coming from the network
- Streamline your marketing efforts
- Take appropriate marketing and strategic decisions according to real figures and observations
- Create relevant offers for subscribers
Seeing is believing!
Don't just take our word for it: see for yourself how quick and easy it is to deploy our products.
Contact us and ask for a technical brochure,a live demonstration or a trial license.
Contact us and ask for a technical brochure,a live demonstration or a trial license.
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