References

Orange France

CONTEXT AND MAJOR ISSUE

In a very competing market composed of pre-paid and post-paid consumers, Orange France needed to improve its targeted communication to demanding consumers (with a high ARPU) willing to buy new and innovative services.

Improve their customer loyalty and increase the ARPU and ROI represented major issues for Orange France.

INTERSEC SOLUTION

Multi-Channel Marketing Suite

A marketing campaign management application enabling operators to propose targeted offers or communication messages to customers.

With unequalled performances (up to 50,000 SMS/s per server) MCMS allows the deployment of targeted marketing campaigns which generate higher ARPU and increase ROI in a short time run.

BENEFITS AND RESULTS

ROI in less than 3 months
Decrease of direct and indirect communication costs
A throughput of 50,000 SMS/s sent on one unique server
Volume was doubled since the first deployment: until 14 millions SMS/ day nowadays
Higher VAS adoption
Increased ARPU and fast ROI

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Contact us and ask for a technical brochure,a live demonstration or a trial license.

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