References

Orange Ile de la Réunion

CONTEXT AND MAJOR ISSUE

For Orange Ile de la Réunion the major issue was to be able to generate SMS emergency alerts to all island inhabitants when emergency weather situations (tsunami, hurican...) happen.

They also wanted to use this type of solution for marketing campaigns purposes and propose new and targeted offers to their customers and increase their ARPU and ROI.

INTERSEC SOLUTION

Multi-Channel Marketing Suite (MCMS)

A marketing campaign management application enabling operators to propose targeted offers or communication messages to customers.

With unequalled performances (up to 50,000 SMS/s per server) MCMS allows the deployment of targeted marketing campaigns which generate higher ARPU and increase ROI in a short time run.

BENEFITS AND RESULTS

Deployment in less than 3 weeks
Very efficient and easy-to-use tool
Lower costs than market trends
QoS improvement
Increased ARPU and ROI
High value and specific services offered

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