References

Orange Botswana

CONTEXT AND MAJOR ISSUE

Orange Botswana is a 98% prepaid market characterized by a high churn rate and multi SIM profiles. Its major issue was to improve customers' loyalty. Another issue was to avoid high investing costs for infrastructures and huge costs for similar competing services.

The main challenges of Orange Botswana were to improve their customers'loyalty as well as increase their ARPU and ROI.

INTERSEC SOLUTION

Yield Zone Data Base

With Yield Zone Data Base you can calculate discounts in real time according to cell loads and propose relevant discounts to your customers.

Cell Broadcast Center

Complementary to Yield Zone Data Base, Cell Broadcast Center is a communication tool allowing Orange Botswana to send geolocated campaigns(based on cell-Id at a current time) in order to promote their new offer.

BENEFITS AND RESULTS

Solution was produced in less than 3 months: fast Time To Market
Technical costs were 5 times below the market trends
Fast ROI: less than 6 months
Effective marketing results: 40% of the customers base subscribed to the Yield Zone offer
QoS improvement
Customer satisfaction and loyalty improvement
Reduction of the multi-SIM behaviors
Market shares increase

Read the press release Orange Botswana & Intersec

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